Wednesday, July 27, 2011

Shepard Fairey Urban Roots Movie Poster


I created this poster for the documentary Urban Roots. It’s a great film and I know from working with these same folks on the 11th Hour that they are great grassroots activists. A portion of the proceeds from this poster go to Urban Roots Action.

-Shepard

Urban Roots and it’s action to put farms in schools is getting a big push from Shepard Fairey who has generously created a poster to support the action and will donate proceeds from his artwork. OBEY Clothing will also sell a T-Shirt of Fairey’s Urban Roots image in which 100% of profits will go to putting farms in schools. Urban Roots, Tree Media’s next documentary, is a timely, moving and inspiring film about the emergence of urban farmers in the most unlikely of places, in downtown Detroit. Produced by Leila Conners (The 11th Hour) and Mathew Schmid and directed by Detroit-native Mark MacInnis, the film shows the vibrant local economy of farming that has united people from all walks of life, all ages and races, who have come together to create community based on healing the soil, growing and eating healthy food. Urban Roots goes beyond film; it is also a call to action, as a portion of proceeds goes to putting farms in schools through the Tree Media Foundation. By pulling out asphalt and putting in farms, children will experience the growth cycle of seed to harvest to table and take the message home that growing your own food is a simple and vital process. To join the movement, plant your field of dreams and help others do so too, please go to:

urbanrootsaction.com

treemedia.com

The poster is 18 x 24″ Screen print signed and numbered edition of 450

On sale Friday July 29, 2011 at a random time at ObeyGiant.com

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